Special Feature

The National Bicycle League (NBL) has expanded their Marketing Department and is pleased to announce the addition of Kristin Siebenlist as the new Communications Coordinator. Siebenlist, who has a strong background in the industry with years of race experience, joins the NBL at an exciting time and will work directly with the marketing department to fulfill ongoing commitments and several new initiatives.

With the sport's transition into the 2008 Olympic program, Kristin is excited to be a part of the transformation of BMX through the many exciting programs the NBL offers. Providing our members and sponsors with the best resources is important to Siebenlist as she begins her stay with the NBL. “I've been racing bikes for half my life and I am excited to be able to give back to the sport at a time where I have so much to give. The NBL is such a positive reflection of BMX and I find it an honor to be a part of their team,” states Siebenlist.

Kristin began racing mountain bikes when she was young, which progressed into road racing and to track cycling in college. She picked up BMX as a means to stay in shape during the off-season of track and it has since turned into a full-time passion. NBL's Marketing Director eagerly added, “Kristin is a welcome addition and her talents will help the NBL strengthen the bond we have with our tracks, members and industry. In addition to her design and marketing background, Kristin brings with her, youth and experience, which promises to have a positive impact on the future of the NBL.” The NBL has some surprises in store for 2008 and Kristin will play a key role in the marketing of the NBL and most importantly, the sport of BMX.

Continue on to read the full Article...